Pain
A graphic-heavy homepage hid the next step
The archived site introduced the brand, but menu, photos, story, and contact lived behind broad navigation.
Projects / Restaurant
Live bilingual client website
El Mariachi Bilingual Restaurant Website Case Study
El Mariachi needed a clearer path from local restaurant discovery to menu, ordering, and location details in English and Spanish.
- Industry
- Restaurant
- Market
- Beech Grove, Indiana
- Languages
- English + Spanish
- Core paths
- Menu, order, location
Fix
Build around real guest decisions
The new homepage puts menu and online ordering beside the restaurant identity, then carries those paths across both languages.
Result
A clearer bilingual restaurant journey
Anyone can inspect the direct menu, order, and location routes without relying on private performance claims.
Archived before vs. live today
From a static introduction to direct bilingual guest paths
The August 21, 2018 archive shows a Weebly-era homepage led by one large promotional graphic and five broad navigation choices. The current site leads with the restaurant, food, and immediate menu and ordering actions.
The archived image is an Internet Archive capture. This comparison documents visible interface and information architecture changes only; it does not claim traffic, ranking, or revenue results.
Public proof
What visitors can inspect now
- English and Spanish experiences connect to the same dining information.
- Menu, ordering, and location actions remain close to the homepage.
- Local restaurant identity is explicit for Beech Grove.
- Restaurant and LocalBusiness schema provide machine-readable context.
Frequently asked questions
About this restaurant website project
Is the archived website the exact former homepage?
Yes. The before image and link point to the Internet Archive capture dated August 21, 2018.
What changed in the current website?
The public design now prioritizes food, menu, ordering, location, and matching English and Spanish paths.
Does this case study claim ranking or revenue gains?
No. It documents public structure and visible customer paths.
Build a clearer guest path
Need a bilingual restaurant website?
Book a website consultation to review your menu, language needs, local content, and next actions.